Zegna presented its Winter 2024 collection yesterday in Milan at the city’s convention center, centered on the fabric we cherish when it’s cold: cashmere. Its fibers are precious and its pieces are versatile, which has allowed cashmere to evolve and expand. In recent years, the material has moved from clothing to the home, hospitality destinations, and the everyday.
Cashmere, Transformed by Zegna for Winter 2024
In Zegna’s Oasi lab, cashmere has been reshaped and reimagined, leading to the latest line’s name, “Reshaping Matter, Remattering Shapes.” An organic evolution of the fabric’s potential has led to new textures, surfaces, and items, first seen atmospherically. Yesterday at Allianz Mico, guests entered an immersive setting that centered cashmere in a colossal way. A large mound of bright orange cashmere, formed from small flakes dropping from above to tunes composed by James Blake, was the show’s center point, encouraging the audience to think of cashmere’s limitless potential.
Zegna Winter 2024, photo by Karl Hab.
Zegna Winter 2024, photo by Karl Hab.
“As both a physical place and a mindset, Oasi Zegna, the center of our world, is a veritable lab—a place in which we can tirelessly explore new fabrications, develop new forms, devise forward-looking clothing solutions suited for the now,” said Alessandro Sartori, Zegna’s Artistic Director. “Here, we experiment with the most exquisite natural fibers and dyes, while decoding functions and recoding lines to create an open system of elements that frees personal interpretation. We do so in a constant lookout for beauty and excellence with a responsible commitment towards the environment, following a wholesome idea of fashion as transformation: of fabrics, colors, silhouettes.”
Zegna Winter 2024, photo by Karl Hab.
Zegna Winter 2024, photo by Karl Hab.
Zegna Debuts Triple Stitch Sneakers and More
The Winter 2024 collection epitomized Sartori’s quest for beauty and multi-functionality with new shapes, new styles, and new purposes. In addition to Zegna‘s new Il Conte jacket, trousers, coats, blazers, jackets, and jumpers took on new elements—from double collars and collarless necklines to ribbed and padded materials. Layering allowed for multi-purpose dressing to evolve, too, and focused a bit more on personal styling with color, textures, and dimensionality. Colors derived from the hues of stone and plants joined crisp colors like pure white and pitch black.
Multi-terrain dressing was possible with gloves that are long and ribbed, round-toe boots with rubber soles, leather pieces with cashmere backs, and workwear that’s three-dimensional. Special to the collection, too, was a new Triple Stitch Monte shoe, smartly designed handbags, and soft satchels that fit snugly under the arm.
Zegna Winter 2024, photo by Karl Hab.
Zegna Winter 2024, photo by Karl Hab.
