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Zegna Creates an Orange Oasi Centered on Cashmere

Yesterday during Milan Fashion Week, Zegna pesented its Winter 2024 collection in an immersive show titled "Reshaping Matter, Remattering Shapes." Alessandro Sartori's designs for the Italian house debuted around a massive orange mound of cashmere.

Zegna presented its Winter 2024 collection yesterday in Milan at the city’s convention center, centered on the fabric we cherish when it’s cold: cashmere. Its fibers are precious and its pieces are versatile, which has allowed cashmere to evolve and expand. In recent years, the material has moved from clothing to the home, hospitality destinations, and the everyday.

Cashmere, Transformed by Zegna for Winter 2024

In Zegna’s Oasi lab, cashmere has been reshaped and reimagined, leading to the latest line’s name, “Reshaping Matter, Remattering Shapes.” An organic evolution of the fabric’s potential has led to new textures, surfaces, and items, first seen atmospherically. Yesterday at Allianz Mico, guests entered an immersive setting that centered cashmere in a colossal way. A large mound of bright orange cashmere, formed from small flakes dropping from above to tunes composed by James Blake, was the show’s center point, encouraging the audience to think of cashmere’s limitless potential.

Zenga

Zegna Winter 2024, photo by Karl Hab.

Zenga

Zegna Winter 2024, photo by Karl Hab.

“As both a physical place and a mindset, Oasi Zegna, the center of our world, is a veritable lab—a place in which we can tirelessly explore new fabrications, develop new forms, devise forward-looking clothing solutions suited for the now,” said Alessandro Sartori, Zegna’s Artistic Director. “Here, we experiment with the most exquisite natural fibers and dyes, while decoding functions and recoding lines to create an open system of elements that frees personal interpretation. We do so in a constant lookout for beauty and excellence with a responsible commitment towards the environment, following a wholesome idea of fashion as transformation: of fabrics, colors, silhouettes.”

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Zegna Winter 2024, photo by Karl Hab.

Zenga

Zegna Winter 2024, photo by Karl Hab.

Zegna Debuts Triple Stitch Sneakers and More

The Winter 2024 collection epitomized Sartori’s quest for beauty and multi-functionality with new shapes, new styles, and new purposes. In addition to Zegna‘s new Il Conte jacket, trousers, coats, blazers, jackets, and jumpers took on new elements—from double collars and collarless necklines to ribbed and padded materials. Layering allowed for multi-purpose dressing to evolve, too, and focused a bit more on personal styling with color, textures, and dimensionality. Colors derived from the hues of stone and plants joined crisp colors like pure white and pitch black.

Multi-terrain dressing was possible with gloves that are long and ribbed, round-toe boots with rubber soles, leather pieces with cashmere backs, and workwear that’s three-dimensional. Special to the collection, too, was a new Triple Stitch Monte shoe, smartly designed handbags, and soft satchels that fit snugly under the arm.

Zenga

Zegna Winter 2024, photo by Karl Hab.

Zenga

Zegna Winter 2024, photo by Karl Hab.

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Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

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READ THIS NEXT

This Thursday, November 30th at 7:00pm HKT, watch the Louis Vuitton Men’s Pre-Fall 2024 Show live from Hong Kong.
This season’s Milan Fashion Week united a mélange of internationally renowned designers, who took to unlikely venues like Italian tram stations to debut looks that were truly inspired. Below, we’ve compiled our personal favorites from Margiela, Moschino, Tod’s, Jil Sander, Gucci, and Marni.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.