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The first-ever Milan Digital Fashion Week is underway and we’re seeing debuts from houses sharing menswear, womenswear, and new accessories. Below, you’ll find details on collections from brands like Gucci, Ermenegildo Zegna, Off-White, and more.
Today, Gucci unveiled its “Epilogue” collection with a video by Creative Director Alessandro Michele. Originally, the designer desired writing an epilogue, stemming from his last show “An Unrepeatable Ritual” in February—a time in which he started celebrating fashion’s behind-the-curtain moments. This conclusive chapter comes two months after Michele announced via Instagram that the brand will also officially abandon the runway season cycle, and present two shows a year instead. Presented from Michele’s design office in Milan for 12 hours today is a personal look into the making of the latest collection—from hair and makeup to set design, and from photographing the looks to revealing it all virtually. As we watched with approximately 1,000 others earlier, we witnessed the radical experiment of masked personnel tending to all chapters of the collection as it was being created.
“My fairytale in three parts wants to generate a questioning about the rules, the roles and the functions that keep the world of fashion going,” said Michele. Answers to these questions were presented in various looks on the brand’s personal stuff, not models. After veinf photographed and printed, small sticky notes were tacked to the image, highlighting what the focus of the outfit was. Michele’s iconic glam-meets-gaudy look started off strong—with all-over prints on a vest and a blazer, high boots, necklaces, sunglasses, a belt, a handbag, and more. Hats, turbans, and scarves over the head drew our eyes to other notable accessories—like tall socks paired with shorts and long gloves paired with short-sleeved tops.
Yesterday, Off-White presented its latest men’s Resort 2021 line entitled “What Stars Are You Under?” Styled by Ibrahim Kamara and photographed by Andrea Artemisio, Virgil Abloh’s latest collection insists on working in unison for a better future. Tailored and sharp-shouldered, the coats are a new focus. Denim is top stitched with thread that contrasts, pants are either narrow or baggy, and business attire is youthful. Leaning more toward an anti-establishment look, the line also reveals motifs of caricatured devils and gremlins and all-over graffiti prints. Special for the collection is a reflection of today in a screen-printed bomber jacket featuring a scene of suburban twilight with light glowing through home windows as a nod to self-isolation in 2020. Accessories like beaded half belts, pointed boots, Day-Glo sneakers, tote bags, and neckties with cut-outs swirl around one in particular—a pair of gloves that read “I Support Young Black Businesses.” The new collection is Abloh’s call for breaking convention to reset, repair, and revolutionize the world.
This year, Ermenegildo Zegna celebrates 110 years of fashion. For the occasion, its new collection “Oasi” explores the bond between nature, machine, and man. Filmed in the Lanificio Zegna of Trivero, the presentation shows the duality of location from the outdoors to a textile factor to indoor aisles. In harmony, looks are inspired by foliage and functionality. A long-sleeved shirt with “Oasi Zegna” is complemented by a foliage print in green and grey, a bark brown jacket with a couture lapel features patch and jet pockets with hidden zip closure, black double-pleated trousers with pockets and double loops are paired with loafers in hand-buffed calf leather, a long silk trench coat in hydrangea pink features hidden buttons, raglan shoulders, pockets and a central vent.
Sunnei took presenting digitally to new heights, commemorating the moment with virtual models for its “Canvas” collection. Avatar characters created by the Milan-based studio PEDDO DI STUDIO showed off the new unisex collection, which included twin outfits: one in all-white and one in prints and colors. The idea was centered around designers Loris Messina and Simone Rizzo’s selection of signature pieces to act as blank canvases. Each look is imagined to be customized and developed with selected stores worldwide. Through this type of collaboration, Sunnei emphasizes its relationship with customers to create one-of-a-kind looks with tailored content. Accessible only by password online, the platform features 3-D engineered customization technology, allowing shapes, fits, and fabrics to be modified digitally.