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Prada Unveils Romantic Collection Along a Glass-Covered Garden

On the second day of Milan Fashion Week, Miuccia Prada and Raf Simons presented a Fashion/Winter Womenswear 2024 collection that reflects on history with a sense of romance.

Olivia Ferrucci

23 February 2024

Last spring, Miuccia Prada told Vogue, “It’s strange, because, every single morning I have to decide if I am a 15-year-old girl or an old lady.” This year, Prada’s Fall/Winter Womenswear collection seems to grant its wearer a wardrobe for either mode of being. Returning to its customary slot on the Milan Fashion Week schedule, Prada opened the second day of runway shows with looks that range from sturdy suit jackets à la Corporate America to baby-pink dresses decked out in bows. 

Miuccia Prada and Raf Simons Marry Their Myriad Interests

This season, it seems that Creative Directors Prada and Raf Simons have found a way to marry their myriad interests. In lieu of traditional flooring, models walked along lush gardens encased in glass—a nod to the brand’s ever-present fascination with Mother Earth. Fuzzy pilot hats indicate the designers’ appreciation of aviation and sailing practices; traditional masculinity and femininity are playful points of whimsy. 

Prada

Prada fall/winter 2024.

Most importantly, it’s clear that this collection is profoundly romantic in its nostalgia. Letterman jackets with “P” patches on the chest have the year of Prada’s founding, 1913, inscribed on the arms. 1950s-style cocktail dresses closed out the show, offering a luxurious reinterpretation of wardrobes past. Bomber jackets, biker jackets, and knitwear make appearances, with traditionally masculine materials reworked into the intrinsically feminine.

Prada

Prada fall/winter 2024.

Prada Finds Romance in the Past with Icons of Femininity 

Here, Prada takes iconic symbols of femininity—the aforementioned bows, for starters, as well as a plethora of frills and ruffles—and reconsiders why they persist and what they mean. As the label put it, their newest collection “embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories. There is a romance, with the past.”

Prada

Prada fall/winter 2024.

Prada

Prada fall/winter 2024.

Prada

Prada fall/winter 2024.

SAME AS TODAY

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Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

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This season’s Milan Fashion Week united a mélange of internationally renowned designers, who took to unlikely venues like Italian tram stations to debut looks that were truly inspired. Below, we’ve compiled our personal favorites from Margiela, Moschino, Tod’s, Jil Sander, Gucci, and Marni.
Whitewall highlights is favorite fashion collections, presentations, and shows—from new lines to artistic collaborations.
In Shanghai at the Smart Museum, 400 digital and physical treasures from the Prada archive are creatively presented in Pradasphere II.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.